Author(s): PIE Books

Miscellaneous

Society is susceptible to messages sent by clearly marketed products through media, and "girly" has come to the surface as an iconic image along with women's growing consumer power. The word "girly" is about reconstructing a positive image for girls. "Girly" images are powerful and convey a strong message (or signal) to the audience in today's world. Examples are classified by four distinctive "girly" flavors: "Glamorous & Gorgeous," "Sweet & Fresh," "Cute & Lovely," and "Romantic & Fairytale." Each category includes a series of color charts--dark color combinations of purple, pink, green, and black for "Glamorous & Gorgeous;" bright colors for "Cute and Lovely;" pale colors for "Romantic and Fairy-Tale;" and light pastel colors of blue, yellow, and green for "Sweet & Fresh." Some "girly" logos are included in the end, which also give designers ideas for new logo creations. About 300 works, including posters, catalogs, shop cards, business cards, books, CD jackets, greeting cards, letterheads, product packages, and more, including such brands as Levi Strauss, Anna Sui, and Jill Stuart.