Visual Harmony Proportion In Graphic Design

Author: Sendpoints

Stock information

General Fields

Price : 87.50 AUD
ISBN : 9781584236191
Publisher : Gingko Press, Inc
Imprint : Gingko Press, Inc
Contained items :
Weight (g) : 1.037
Publication date : 01 April 2016
Dimensions : 273mm X 197mm
Produced in : United States
RRP : 89.5
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Product Type : books

Special Fields

Author : Sendpoints
Bind : Hardback
Edition : May-16
Pages : 240
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9781584236191

Description

Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.