The Moderns : Midcentury American Graphic Design

Author: Greg Steven; D'onofrio Heller

Stock information

General Fields

  • : 70.00 AUD
  • : 9781419724015
  • : ABRAMS
  • : Abrams Appleseed
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  • : September 2017
  • : 292mm X 241mm
  • : United States
  • : 70.0
  • : October 2017
  • :
  • :
  • : books

Special Fields

  • : Greg Steven; D'onofrio Heller
  • : Hardcover
  • : 1
  • : 336
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Barcode 9781419724015
9781419724015

Description

In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of almost sixty designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the new world of postwar modernity. Some were emigres from Europe; others were homegrown-all were intoxicated by elemental typography, primary colours, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our world.