Author(s): Adam Horowitz & the editors of Business 2.0, compiled by Mark Athitakis & Mark Lasswell

Business Finance Management

When the stakes are high and there are important decisions to make, you can count on ... well, no one in this book, anyway. This is a dazzling compilation of incompetent fools and their humiliating screwups. Grouped by theme-bosses gone bad, criminally creative accounting, etc.-The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades. From New Coke to the Edsel, the book's highlights include: o A London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives. o A Romanian car plant whose workers banded together to eliminate the company's debt by donating sperm and giving the proceeds to their employer. o The time Beech-Nut sold "100% pure apple juice" that contained not a drop of apple juice. About the Author: Adam Horowitz is the executive editor of Business 2.0 and a creator of "The 101 Dumbest Moments in Business," one of the magazine's most popular annual features. Reviews: "This is the most hilarious work of nonfiction I've ever read. Inside American big business, a clueless, boneheaded, myopic, dimwitted, shifty, fatuous, self-serving, tangle-footed boob has been crying to be let out - and with The Dumbest Moments in Business History, Horowitz has done it." Bruce McCall, humorist for The New Yorker