Brand Success: How The World's Top 100 Brands Thrive And Survive
Author: Matt Haig
Stock information
General Fields
: 29.95 AUD
: 9780749462871
: Kogan Page Ltd
: Kogan Page Ltd
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: 0.378
: 02 May 2011
: 217mm X 138mm X 17mm
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: 29.95
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: books
Special Fields
: Matt Haig
: Paperback
: 2nd Revised edition
: 304
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9780749462871
Promotion info
With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.