Product Information
With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.
General Fields
- :
- : Kogan Page Ltd
- : Kogan Page Ltd
- : 0.378
- : 02 May 2011
- : 217mm X 138mm X 17mm
- : books
Special Fields
- : 304
- : 2nd Revised edition
- : Paperback
- : Matt Haig