50 Ideas You Really Need to Know: Management
Author(s): Edward Russell-Walling
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand and covers the latest commercial concepts from the online world.
Product Information
An easy-to-digest book that provides a nice overview of management and the ideas and theories behind it. Well-written and straight-to-the-point. Highly recommended!
Elisa, Book Grocer
General Fields
- :
- : Quercus
- : Quercus
- : 0.26
- : 01 June 2012
- : 216mm X 135mm
- : United Kingdom
- : 01 October 2012
- : books
Special Fields
- : 208
- : 1012
- : Paperback
- : Edward Russell-Walling
