Author(s): Marty Cagan

Business Finance Management

Most organizations that are going through a digital transformation focus on improving their product teams to lead the way with new game-changing tech products. They focus on raising the skillset, talent and best practices that the team employs to build better product. Often this doesnAt work. The organizations that successfully transform take a different approach. Not only do they focus on innovative tech products and product team transformation, but crucially, they change the way the rest of the organization supports the product team. This book will help leadership teams and the rest of the organization understand the key challenges they must overcome to truly compete and prevail in a digital age. It explains what the product team needs to do to effectively execute a product vision. And it explains how leaders can support a product-centric culture throughout the entire company. The book will also help supporting functions in the organization better understand how to operate with a product mindset.