Author(s): Ross Honeywill

Business Finance Management

Being NEO is a personal development book written by best-selling author Dr Ross Honeywill, a renowned social scientist and author. The book draws on extensive research conducted over the last 20 years, including data from 900,000 people across three continents. Being NEO presents a new social classification system that identifies a rapidly growing group of individuals who possess high levels of social capital, personal agency, and a unique set of values and beliefs. This group is known as "NEOs," and they are key to unlocking a sustainable future for our planet. Through a series of engaging and insightful chapters, Dr Honeywill takes readers on a journey of self-discovery and transformation, guiding them on how to embrace their inner NEO and become a positive force for change in the world. The book covers a range of topics, including leadership, wellness, innovation, sustainability, and social responsibility, and provides practical advice and tools for readers to apply to their own lives and communities. Being NEO is a must-read for anyone seeking to take back control of their lives and make a meaningful impact in the world, and for those who want to understand the emerging social trends that are shaping our future.